How to Cold Call Your Way to 100 Customers as a YC Company
How YC founders can cold call their way to 100 customers. Benchmarks, scripts, tools, and the exact workflow - plus an exclusive deal from Salesfinity.

Article written by
Mavlonbek
Cold email is noisy. Paid ads burn cash. LinkedIn DMs are ignored.
If you're an early-stage Y Combinator founder, the fastest and most underused path to your first 100 customers is... picking up the phone.
Yes, cold calling.
Done right, it's high-signal, repeatable, and brutally efficient. But most YC founders never learn how. This guide is your A-to-Z playbook: from building your first list to converting conversations into pipeline.
And we’ll show you how Salesfinity makes it 10x easier (YC companies get 50% off your first year).
Why Cold Calling Still Works (Especially for YC Founders)
You have two things most reps don’t:
Founder credibility (you're not just selling, you're building)
A fresh, unfiltered story (prospects love hearing from the creator)
When you cold call, you're not just chasing demos. You're:
Validating ICP
Getting live objection data
Stress-testing your pitch in real time
Building early fans and referrals
Let’s break down the entire process.
Step 1: Build Your List (Target, Don’t Spray)
Don’t buy 10,000 contacts from ZoomInfo and hope.
Instead:
Define your perfect early customer (industry, team size, tech stack, pain).
Use Apollo, Clay, LinkedIn Sales Nav to get 500-1000 strong-fit targets.
Pull mobile numbers only. Office lines = voicemail.
Pro Tip: Prioritize "phone picker-uppers" — people who already answered once are 4x more likely to book.
Step 2: Your Call Script (Loose, Not Robotic)
Great cold calls follow a simple 3-part rhythm:
1. Permission-based opener
"Hey James, it’s {{Your Name}}, probably caught you out of the blue — mind if I take 27 seconds to tell you why I’m calling?"
2. Problem anchor
"I run an AI platform that helps RevOps teams stop wasting calls on bad numbers and actually connect with buyers."
3. Curiosity hand-off
"Are your reps hitting at least 20% connect rate, or more like low single digits?"
Then shut up and listen.
Step 3: Use a Parallel Dialer (or You’ll Burn Out)
Let’s be honest: dialing 100 people manually takes 4+ hours.
With connect rates around 5%, you might only talk to 5 real humans.
That’s why YC teams use Salesfinity’s AI Parallel Dialer:
Dials up to 5 numbers at once
Connects you only to live humans (skips voicemail)
Live transcripts and notes auto-log into CRM
Auto-enriches your data daily
Recycles "not now" prospects automatically
Step 4: Know Your Benchmarks (So You Don’t Quit Too Early)
Here’s what to expect:
Dials per hour (manual): 20-30
Dials per hour (Salesfinity): 150-300
Connect rate: 4-7% is average; 10%+ with clean data
Convo to meeting rate: ~10%
Avg calls per booked demo: 408 (initially)
Track your metrics weekly. The goal is to improve quality, not just volume.
Step 5: Bucket Every Call
Most founders make this mistake: they only log "meeting" or "no meeting."
You’ll miss all the future buyers if you don’t tag them.
Bucket like this:
Meeting Set: Obvious
Not Now (Good Fit): Add to nurture list
Bad Fit: Drop
Wrong Contact: Reassign
Do Not Call: Respect it
Salesfinity makes this easy with AI tagging, call summaries, and auto-nurture loops.
Step 6: Follow-Up Is Where the Money Is
83% of meetings are booked after the first conversation.
But most founders drop the thread.
With Salesfinity:
Every "Not Now" prospect gets automatically re-sequenced
You can trigger follow-ups 30/60/90 days later
Good-fit, phone-verified leads don’t get buried
This is how you compound conversations into pipeline.
Step 7: Nail the Call Debrief
Every call is a test.
Post-call, ask:
Did they understand the pain?
Where did I lose them?
Did I ask a strong enough question?
Use Gong/Fireflies OR Salesfinity’s built-in call transcriber to review and improve.
Step 8: Track Momentum (Not Just Meetings)
Especially early, your funnel is thin.
So track:
Live conversations per day
"Not now, but interested" flags
New insights per call
This builds confidence and helps investors see progress.
Final Thoughts: Cold Calling Isn’t Dead, It’s a Superpower
If you’re a YC founder, the phone is your unfair advantage:
No gatekeepers
Instant feedback loops
Real validation from real prospects
Use it early. Use it often.
And use Salesfinity to make it scalable.
YC founders get 50% off your first year — grab the deal here.
Article written by
Mavlonbek
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