New year, new features.

This is the first episode of Salesfinity Shipped, our monthly roundup of the newest product releases designed to help you call smarter.

Each month, we will highlight what’s new, why it matters, and how it helps you turn outbound activity into real conversations and pipeline.

Here’s what we shipped this month.

📊 Connect Rate Optimization Analytics

Understand what actually drives live answers

Cold calling success is not random. Timing, data quality, phone type, and dialing configuration all play a role, but most teams have had to rely on assumptions.

Connect Rate Optimization Analytics removes the guesswork by showing what drives higher connect rates based on your own data.

At a glance, you can see:

• Overall connect rate vs benchmark

• Best time of day to call

• Best-performing phone types

• Impact of data source, including Smart Enrich vs uploaded data

• Dial mode, BOSS Mode, and line configuration performance

• Recommended optimal settings based on results

Instead of generic best practices, you now get clear, data-backed guidance on how to dial more effectively.

👉 [Read the full Connect Rate Optimization Analytics article]

📋 List Performance

Know if a list is working, and why

High call volume does not guarantee results. A list can fail at many stages, from reachability to conversation quality to meeting conversion.

List Performance gives you an end-to-end view of how a list actually performs, from the first dial to meetings booked.

What this unlocks:

• A clear List Score to assess overall list health

• Visibility into dials, connects, conversations, and meetings vs benchmark

• An activity funnel that highlights where drop-off happens

• Performance by seniority, timing, and sentiment

• Insight into what prospects are actually saying

This makes it easy to diagnose whether the issue is targeting, timing, messaging, or list quality.

[Full List Performance article coming soon!]

🔍 Advanced Filtering

Call the right people, faster

As outbound programs scale, filtering becomes critical. Advanced Filtering gives you more control over who you call and in what order.

What’s new:

• Switch between simple and advanced filtering

• Filter by title, company, time zone, phone type, country, and sequence

• Combine multiple conditions for precise targeting

• Pair filters with sorting to build repeatable calling workflows

This helps reps focus on the contacts that matter most, without wasting dials.

👉 [Read the full Advanced Filtering article]

More to come in the next episode of Salesfinity Shipped.

If you liked this article, check this one out:

[The real reason your connect rates are terrible]