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ZoomInfo vs A Comprehensive Guide to Choosing the Right Data Provider


Feb 14, 2024

In the competitive landscape of sales and business development, having access to accurate and comprehensive data is non-negotiable. ZoomInfo and stand out as two of the leading providers in this domain, each offering distinct advantages depending on your business's needs. This guide delves into an analysis of both platforms, scrutinizing their offerings, pricing, customer ratings, and user feedback to assist you in making an informed choice.

About ZoomInfo

ZoomInfo is a powerhouse in business intelligence, providing access to vast databases of B2B contact and company information. It leverages artificial intelligence and machine learning to deliver detailed insights into prospective clients, aiding sales and marketing teams in crafting targeted outreach strategies. With its origin tracing back to DiscoverOrg’s acquisition and rebranding, ZoomInfo has evolved into a comprehensive solution for market research, lead generation, and sales optimization.

About distinguishes itself as an all-in-one sales intelligence and engagement platform, boasting a database of over 275 million contacts and 60 million companies. Beyond mere data provision, offers tools for prospect discovery, engagement sequences, and actionable insights, empowering sales teams to streamline their workflows and enhance productivity. Since its inception in 2015, has quickly become a favorite for startups and established enterprises alike for its data accuracy and user-friendly interface.

Main Differences

The primary difference between vs. ZoomInfo lies in their approach and range of features. ZoomInfo is widely recognized for its depth of data and advanced analytics, catering extensively to market research and in-depth client insights. Conversely, offers a more holistic suite of sales enablement tools, including email sequencing and engagement analytics, designed to assist at various stages of the sales pipeline.

Pricing: vs. ZoomInfo

ZoomInfo operates on a custom pricing model that requires potential users to contact their sales department for a quote, reflecting its tailored approach to meeting diverse business needs. provides more transparent pricing options starting with a free plan; its paid tiers begin at $49 per user per month, emphasizing affordability without sacrificing essential features.

Online Reviews

ZoomInfo secures a rating of 4.4/5 based on a comprehensive 7888 reviews on G2, showcasing its widespread approval and robust performance. features a strong 4.8/5 stars from 6708 reviews on G2, underscoring its high user satisfaction and effective solutions.

What Users Are Saying

Positive Review: Users like Lucas B. appreciate ZoomInfo's usability and the powerful integration with Salesforce, highlighting its role in improving outbound prospecting and streamlining workflows.


Critical Review: However, some users, including Michelle C., point out concerns about the platform's pricing transparency and occasional data inaccuracies, suggesting areas for potential improvement. (

Positive Review: Ferenc L. praises for its intuitive platform, seamless integrations, and the thoroughness of its data, marking it as essential to his daily operations. (

Critical Review: On the downside, users such as Dylan Y. express dissatisfaction with certain limitations in's data enrichment capabilities and customer support responsiveness. (


Both ZoomInfo and present powerful options for businesses aiming to enhance their lead generation and engagement strategies. ZoomInfo shines with its comprehensive data analytics and research capabilities, making it suited for in-depth market analysis and targeted outreach., with its integrated suite of sales tools and emphasis on engagement and productivity, offers a more holistic approach to sales enablement.

Integrating with Salesfinity, ZoomInfo and both have the capability to expedite lead outreach efforts, leveraging their respective strengths and techniques. Choosing between these platforms should be based on what your business specifically needs, reassuring you that either option will greatly enhance your sales processes.

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