Salesfinity vs Groove
Groove is now part of Salesloft. If your team runs Groove in Salesforce and is reviewing what comes next, here’s how Salesfinity compares.
4.8/5 from 110+ reviews
Salesfinity vs Groove
Salesfinity vs Groove: the short answer
Groove was a Salesforce-native sales engagement tool. Clari acquired it in 2023, and after Clari and Salesloft merged in December 2025, groove.co now redirects to Salesloft. Salesfinity is a different category: a self-learning revenue platform that runs outbound from the list to the booked meeting, with Live Assist on every call and every call logged to Salesforce.
29
meetings in one week at Qodo, from 3,500+ dials
5 lines
dialed at once, connected in 400ms
114
MCP tools, plus API and webhooks, on every plan
Salesfinity vs Groove, side by side
Salesfinity: Independent, and built as one system for outbound.
Groove: Part of Salesloft since the Clari and Salesloft merger closed in December 2025; groove.co redirects to salesloft.com.
What it is
Salesfinity: A self-learning revenue platform. It finds the right people, gets reps into conversations, helps them turn each call into a meeting, and learns from every call.
Groove: A Salesforce-native sales engagement tool, now part of Salesloft.
Salesfinity: AI parallel dialer: up to 5 lines at once, rep connected to a live answer in 400ms (median).
Groove: No current Groove product page to confirm dialer features.
Salesfinity: Integrates with Salesforce: calls, notes and dispositions log to the same records.
Groove: Built to be Salesforce-native, logging activity directly in Salesforce.
Salesfinity: Ari, an AI employee for every rep, does the research, lists, follow-ups and CRM updates, and Live Assist helps reps on the live call. By default, Ari asks before anything goes out.
Groove: The combined company’s AI Agents and conversation intelligence, under the Salesloft brand.
Salesfinity: AI Sequencer: email, calls and tasks in one sequence, drafted by Ari in the rep’s voice, with rules that react to how each call went.
Groove: Salesforce-native sequences; Salesloft is the combined company’s go-forward platform.
Salesfinity: Included on every plan: a REST API (OpenAPI 3.0) with webhooks, and an MCP server with 114 tools for Claude, Cursor and your own agents.
Groove: Groove’s developer docs are no longer online. Its successor, Salesloft, offers MCP in beta, read-only, for Agent add-on customers.
Salesfinity: Replaces Groove for outbound: lists, enrichment, dialing, sequencing and coaching in one platform, logged to Salesforce.
Groove: Salesloft says there are no current plans for required migrations.
Groove details from salesloft.com (merger announcement and customer FAQ) and groove.co redirects, checked September 24–25, 2026. Salesfinity details from salesfinity.ai.
Which one fits your team
Both are credible choices. Here’s how to tell which one your team needs.
Choose Groove if
✓ You’re happy on Groove and with Salesloft’s plans for it
✓ You want to consolidate onto Salesloft with Clari Forecast
✓ You only need Salesforce-native sequencing
Choose Salesfinity if
✓ You’re reviewing your stack after the merger and want one platform for outbound
✓ You want parallel dialing, up to 5 lines at once, with every call logged to Salesforce
✓ You want Live Assist to help reps on the call itself, toward a clear next step
✓ You want a team that gets better every week, as Ari turns scored calls into new playbooks
✓ You need enterprise controls: Okta SSO, roles and permissions and SOC 2 Type II, in every license
One system, from the list to the booked meeting
Salesfinity isn’t a dialer with extras. It runs the whole outbound motion: who to call, getting them on the phone, turning the conversation into a meeting, following up, and learning from every call so next week goes better.
List sourcing with signals
Build lists from buying signals like hiring and tech stack, straight from a plain-English request to Ari.
Verified numbers, scored before you dial
SmartEnrich finds verified emails and mobiles across 8 providers, and Boss Mode scores every number for pickup likelihood before it reaches the dialer.
AI Parallel Dialer
Up to 5 lines at once, rep connected in 400ms (median), local caller ID on every dial.
Live Assist
When a prospect objects, asks a question or names a competitor, Live Assist shows the rep what to say from your own battle cards, and steers the call toward a clear next step.
AI Sequencer
Email, calls and tasks in one sequence, drafted by Ari in the rep’s voice, with rules that react to how each call went.
Nurture AI: first-party intent
Reads what prospects say on your calls, like “call me in Q4”, and turns it into intent and timed follow-ups.
A team that learns every week
Every call is scored with evidence from the transcript. Set up an Ari job once, and each week it turns what worked into updated battle cards, playbooks and practice calls.
Virtual Salesfloor
The buzz of a real sales floor for remote teams: dial together, celebrate every win, and coach live instead of reviewing recordings later.
API and MCP, on every plan
A REST API with webhooks and an MCP server with 114 tools, so Claude, Cursor and your own agents can work in Salesfinity. No add-on, no credits to unlock it.
Plenty of cars get you from A to B. Self-driving is a different category. That’s the difference between a sales engagement tool and Salesfinity.
Live Assist
Every call makes the next one better
Sequences keep reps busy. Pipeline comes from what happens on the call, and most SDRs are early in their careers, talking to executives. Live Assist shows the rep what to say when a prospect objects, asks a question or names a competitor, and steers each call toward a clear outcome: qualified, disqualified, the info you need or a meeting. Set up an Ari job once, and every week it reviews your scored calls and updates the battle cards and playbooks Live Assist draws on.
Live Assist: what to say next, during the call
Every call scored, with evidence from the transcript
Playbooks and battle cards that update every week
Ari + AI Sequencer
An AI employee for every rep, between calls
Ari works in Slack and inside Salesfinity. It builds the call list, researches accounts, drafts follow-ups and updates the CRM, and by default it asks before anything goes out. The AI Sequencer runs email, calls and tasks in one sequence.
The 7:00 AM call list, ranked and ready
Follow-ups drafted in the rep’s voice, sent on approval
Unlimited inboxes, warm-up and domain rotation
Connect rates
Built for connect rate, not just dial volume
Salesfinity teams average a 10.1% connect rate across 1.3M dials. SmartEnrich verifies mobiles across 8 providers, Boss Mode scores every number for pickup likelihood, and Smart Connect shows a local caller ID on every dial.
SmartEnrich: 86% accuracy and 87% coverage across 8 providers
20 rotating caller IDs a license with SmartGuard and SmartRotate
Local area code matching on every dial
Switching from Groove
Move off Groove without changing Salesforce
Your data stays in Salesforce. Salesfinity brings list sourcing, enrichment, parallel dialing, Live Assist, sequencing and coaching in one platform, and every call, note and disposition logs to the same records. Every team gets onboarding, and we buy out your old contract if you qualify.
Salesforce stays your system of record
Lists, enrichment, dialing and sequences in one place
Onboarding for every team, and contract buyouts if you qualify
Customer story
More dials per rep, overnight
“We’ve gone from daily, 3-hour call blocks making <70 dials per rep, to making >150 dials per rep overnight. Better still, we can see conversion rates in real-time.” Chris W, VP of Sales at Mindset AI
>150
dials per rep at Mindset AI, up from under 70
10.1%
average connect rate across 1.3M dials
4.8/5
from 110+ reviews
FAQ
Salesfinity vs Groove: common questions
What teams ask when they compare the two.
What happened to Groove?
Clari acquired Groove in 2023. Clari and Salesloft completed their merger in December 2025 and now operate under the Salesloft brand, and groove.co redirects to salesloft.com. Salesloft says existing Groove customers are supported and that it has no current plans for required migrations (checked September 24, 2026).
Is Salesfinity a Groove alternative?
Yes. Salesfinity replaces Groove for outbound teams with one system: list sourcing with signals, email and mobile enrichment, parallel dialing, Live Assist, email sequencing and call scoring, with every call logged to Salesforce.
Does Salesfinity work with Salesforce?
Yes. Calls, notes and dispositions log to the same Salesforce records, and Salesfinity also works with HubSpot, Outreach, Salesloft and Apollo.
Does Groove have an API or MCP?
Groove's developer docs are no longer online since groove.co redirected to Salesloft. Salesloft's MCP is in beta, read-only, and limited to Agent add-on customers (checked September 25, 2026). Salesfinity includes both on every plan: a REST API with webhooks, and an MCP server with 114 tools covering lists, call logs, scored calls, analytics, the Sequencer, enrichment, notes and follow-ups.
How much does Salesfinity cost?
Every list price is on our pricing page. But price is the wrong place to start: compare what each tool does for your pipeline. Run Salesfinity on one list for two weeks and count meetings, not just dials.
Do we have to leave Groove now?
No. Salesloft says there are no current plans for required migrations. Many teams use the moment to review their stack; running Salesfinity on one list for a week is a simple way to compare.
Run both on your own list
Book a demo, or start on Gold and dial today.