Salesfinity vs Groove
Groove is now part of Salesloft. If your team runs Groove in Salesforce and is reviewing what comes next, here’s how Salesfinity compares.
4.9/5 from 110+ reviews
Salesfinity vs Groove
Salesfinity vs Groove: the short answer
Groove was a Salesforce-native sales engagement tool. Clari acquired it in 2023, and after Clari and Salesloft merged in December 2025, groove.co now redirects to Salesloft. Salesfinity replaces it for outbound teams: lists with buying signals, email and mobile enrichment, an AI parallel dialer, the AI Sequencer and call scoring, with every call logged to Salesforce.
$299
per user per month, published (Gold plan)
5 lines
dialed at once, connected in 400ms
37
MCP tools, plus API and webhooks, on every plan
Salesfinity vs Groove, side by side
Salesfinity: Independent and sold directly, with published pricing.
Groove: Part of Salesloft since the Clari and Salesloft merger closed in December 2025; groove.co redirects to salesloft.com.
Salesfinity: Published: Gold is $299 per user per month, self-serve, cancel anytime. Parallel dialing included.
Groove: No Groove pricing page; Salesloft does not publish prices.
Salesfinity: AI parallel dialer: up to 5 lines at once, rep connected to a live answer in 400ms (median).
Groove: No current Groove product page to confirm dialer features.
Salesfinity: Integrates with Salesforce: calls, notes and dispositions log to the same records.
Groove: Built to be Salesforce-native, logging activity directly in Salesforce.
Salesfinity: Ari, an AI employee for every rep in Slack: builds lists, researches accounts, drafts follow-ups and updates the CRM, and asks before anything goes out.
Groove: The combined company’s AI Agents and conversation intelligence, under the Salesloft brand.
Salesfinity: AI Sequencer: email, LinkedIn and calls in one sequence, drafted by Ari in the rep’s voice. Not priced per seat.
Groove: Salesforce-native sequences; Salesloft is the combined company’s go-forward platform.
Salesfinity: Included on every plan from Gold: a REST API (OpenAPI 3.0) with webhooks, and an MCP server with 37 tools for Claude, Cursor and your own agents.
Groove: Groove’s developer docs are no longer online. Its successor, Salesloft, offers MCP in beta, read-only, for Agent add-on customers.
Salesfinity: Replaces Groove for outbound: lists, enrichment, dialing, sequencing and coaching in one platform, logged to Salesforce.
Groove: Salesloft says there are no current plans for required migrations.
Groove details from salesloft.com (merger announcement and customer FAQ) and groove.co redirects, checked September 24–25, 2026. Salesfinity details from salesfinity.ai.
Which one fits your team
Both are credible choices. Here’s how to tell which one your team needs.
Choose Groove if
✓ You’re happy on Groove and with Salesloft’s plans for it
✓ You want to consolidate onto Salesloft with Clari Forecast
✓ You only need Salesforce-native sequencing
Choose Salesfinity if
✓ You’re reviewing your stack after the merger and want one platform for outbound
✓ You want parallel dialing, up to 5 lines at once, with every call logged to Salesforce
✓ You want lists, enrichment, sequencing and coaching in the same place
✓ You want Ari to do the list building, research and follow-ups
✓ You need enterprise controls: Okta SSO, team permissions, a dedicated CSM and support SLAs
Everything outbound needs, in one platform
Salesfinity replaces the legacy outbound stack: data, dialer, sequencer and coaching in one place, with Ari, an AI employee for every rep, working across all of it.
List sourcing with signals
Build lists from buying signals like hiring and tech stack, straight from a plain-English request to Ari.
Email and mobile enrichment
SmartEnrich finds verified emails and mobiles across 7+ providers. You pay only for valid numbers.
Boss Mode
Scores every number for pickup likelihood, carrier and line type before it reaches the dialer.
AI Parallel Dialer
Up to 5 lines at once, rep connected in 400ms (median), local caller ID on every dial.
AI Sequencer
Email, LinkedIn and calls in one sequence, drafted by Ari in the rep’s voice. Not priced per seat.
Nurture AI: first-party intent
Reads what prospects say on your calls, like “call me in Q4”, and turns it into intent and timed follow-ups.
Call scoring and AI Training
Every call scored with evidence from the transcript, plus practice bots built from your team’s real calls.
Virtual Salesfloor
The buzz of a real sales floor for remote teams: dial together, celebrate every win, and coach live instead of reviewing recordings later.
API and MCP, on every plan
A REST API with webhooks and an MCP server with 37 tools, so Claude, Cursor and your own agents can work in Salesfinity. No add-on, no credits to unlock it.
Virtual Salesfloor and AI Coaching are on Enterprise; AI Training bots are on Enterprise Plus. API and MCP access are included from Gold.
Pricing and seats
A price you can see before the demo
Gold is $299 per user per month with the AI parallel dialer and unlimited dials (fair use) included, and Enterprise adds Okta SSO, team permissions, a dedicated CSM and support SLAs for sales orgs of any size. Groove no longer has its own pricing page, and Salesloft doesn’t publish prices.
Gold: $299 per user per month, parallel dialer included
Up to 5 lines and unlimited dials (fair use) on every plan
Enterprise: Okta SSO, SLAs, dedicated CSM, Salesfloor and AI Coaching
Ari + AI Sequencer
A dialer, plus an employee for every rep
Ari works in Slack and inside Salesfinity. It builds the call list, researches accounts, drafts follow-ups and updates the CRM, and it asks before anything goes out. The AI Sequencer runs email, LinkedIn and calls in one sequence.
The 7:00 AM call list, ranked and ready
Follow-ups drafted in the rep’s voice, sent on approval
Unlimited inboxes, warm-up and domain rotation
Connect rates
Built for connect rate, not just dial volume
Salesfinity teams average a 10.1% connect rate across 1.3M dials. SmartEnrich verifies mobiles across 7+ providers, Boss Mode scores every number for pickup likelihood, and Smart Connect shows a local caller ID on every dial.
SmartEnrich: 86% accuracy, 87% coverage, $0.30 per valid number
10 rotating caller IDs with SmartGuard and SmartRotate on Gold
Local area code matching on every dial
Switching from Groove
Move off Groove without changing Salesforce
Your data stays in Salesforce. Salesfinity brings list sourcing, enrichment, parallel dialing, sequencing and coaching in one platform, and every call, note and disposition logs to the same records. On Enterprise, white-glove onboarding covers list migration.
Salesforce stays your system of record
Lists, enrichment, dialing and sequences in one place
Enterprise: white-glove onboarding and list migration
Customer story
More dials per rep, overnight
“We’ve gone from daily, 3-hour call blocks making <70 dials per rep, to making >150 dials per rep overnight. Better still, we can see conversion rates in real-time.” Chris W, VP of Sales at Mindset AI
>150
dials per rep at Mindset AI, up from under 70
10.1%
average connect rate across 1.3M dials
4.9/5
from 110+ reviews
FAQ
Salesfinity vs Groove: common questions
What teams ask when they compare the two.
What happened to Groove?
Clari acquired Groove in 2023. Clari and Salesloft completed their merger in December 2025 and now operate under the Salesloft brand, and groove.co redirects to salesloft.com. Salesloft says existing Groove customers are supported and that it has no current plans for required migrations (checked September 24, 2026).
Is Salesfinity a Groove alternative?
Yes. Salesfinity replaces Groove for outbound teams: list sourcing with signals, email and mobile enrichment, parallel dialing, email and LinkedIn sequencing and call scoring, with every call logged to Salesforce.
Does Salesfinity work with Salesforce?
Yes. Calls, notes and dispositions log to the same Salesforce records, and Salesfinity also works with HubSpot, Outreach, Salesloft and Apollo.
Does Groove have an API or MCP?
Groove's developer docs are no longer online since groove.co redirected to Salesloft. Salesloft's MCP is in beta, read-only, and limited to Agent add-on customers (checked September 25, 2026). Salesfinity includes both on every plan from Gold: a REST API with webhooks, and an MCP server with 37 tools covering lists, call logs, scored calls, analytics, sequences and follow-ups.
How much does Salesfinity cost?
Gold is $299 per user per month, self-serve and cancel anytime. Enterprise plans are billed annually and add team management, Okta SSO, a dedicated CSM, support SLAs and white-glove migration.
Do we have to leave Groove now?
No. Salesloft says there are no current plans for required migrations. Many teams use the moment to review their stack; running Salesfinity on one list for a week is a simple way to compare.
Run both on your own list
Book a demo, or start on Gold and dial today.