Google Ads
Lets the Salesfinity AI Companion read Google Ads campaign and spend data on request, so paid performance sits next to your calling context.
What the Google Ads integration does
Salesfinity's Google Ads integration lets the AI Companion read your Google Ads campaign, ad group and spend data when you ask about it, through a Composio connection. It is assistant-level: you ask a question in Salesfinity, the Companion queries Google Ads and answers. It does not report on calling activity, and it does not manage your campaigns on autopilot.
What the Companion can read
Campaign list, status and budgets
Spend, impressions, clicks and conversions over a date range
Ad group and keyword level performance
Comparisons between periods, summarized in plain language
Changes require approval
Pausing a campaign, adjusting a budget or editing an ad is only possible with your explicit approval on each action.
The Companion shows you exactly what it intends to change before it changes anything.
This is not your calling analytics
Google Ads reports on paid media. Connect rates, pickup rates, dispositions, talk time and call scores live in Salesfinity's own analytics and are not affected by this integration.
Common use cases
Checking whether paid demand justifies a calling push
A sales leader is deciding where to point the dialing team next month. They ask the Companion which Google Ads campaigns drove the most conversions last quarter, then aim outbound at the same segments while intent is warm.
Explaining a spike in inbound to the SDR team
Inbound leads jumped this week. The Companion pulls the last fourteen days of Google Ads spend and shows a budget increase on one campaign, which tells the SDR manager the surge is paid, not organic, and probably temporary.
Pulling spend numbers into a pipeline review
Before a weekly review, you ask the Companion for month-to-date Google Ads spend by campaign so the acquisition cost conversation has real numbers in it rather than estimates.
How to connect Google Ads to Salesfinity
In Salesfinity, open Settings → Integrations.
Select Google Ads from the apps available through Composio.
Sign in with the Google account that has access to the Ads account and approve the permissions.
Pick the Google Ads account or manager account you want the Companion to read.
Ask the Companion for last month's spend to confirm the connection works.
Frequently asked questions
Does the Google Ads integration sync contacts into Salesfinity?
No. It reads campaign and performance data only. Contacts and calling lists come from the native CRM integrations or from List Builder.
Does it show how my calls are performing?
No. Call connect rates, dispositions, talk time and AI call scores come from Salesfinity's own analytics. Google Ads only reports on paid media.
Can the Companion pause a campaign or change a budget?
Only with your approval. Write actions are presented for confirmation first and never run silently.
Can it upload offline conversions from my calls?
No. This is an assistant-level read and approved-write connection, not a conversion import pipeline.
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