Meeting Secured is a UK-based outbound sales agency helping B2B companies book meetings with their ideal prospects. The agency runs cold calling and cold email campaigns on behalf of its clients, booking qualified meetings directly into their calendars so sales teams can focus on closing.

With outbound as the core of their business, speed, call quality, and the ability to speak with more decision-makers every day are mission-critical.

We spoke with Filip Sokolovic, Founder of Meeting Secured, about how Salesfinity transformed the way his team approaches outbound calling.

The challenge: Single-line calling created a hard ceiling on growth

As Filip put it simply:

"I was using Skype. And that was so frustrating."

Before Salesfinity, Meeting Secured relied on a basic setup using Skype and their CRM for outbound calling.

And it quickly became a bottleneck.

Calling one prospect at a time limited daily volume, slowed pipeline growth, and made it harder to consistently reach decision-makers. For a business built entirely on outbound performance, this created frustration and capped results.

Meeting Secured needed a solution that would let them talk to more people, faster, without sacrificing call quality or deliverability.

The solution: Parallel dialing that simplified rather than complicated

Filip discovered Salesfinity through a live cold-calling competition on LinkedIn and immediately saw the potential.

From the first minutes, the value was clear.

Salesfinity enabled Meeting Secured to:

• Call multiple prospects simultaneously

• Use UK numbers to match their market

• Integrate seamlessly with Apollo for follow-ups and workflows

"The first thing I noticed immediately was that I can call up to five people at once, have great connection rates and get conversations with decision makers.

I'm an old-school guy. I just hit the dial button and call people. Salesfinity allows me to do that."

Rather than adding complexity, Salesfinity simplified Meeting Secured's workflow. Filip just needed a tool that solved the core problem: getting conversations.

The impact: 5x more calls, a flourishing pipeline

With Salesfinity, Meeting Secured dramatically increased daily activity and conversations with decision-makers.

Filip now regularly makes 150 to 250+ calls per day, while maintaining strong call quality.

"I can talk to more people, and therefore book more meetings. The pipeline is flourishing."

Salesfinity also integrates directly into Meeting Secured's outbound stack, allowing instant email follow-ups through Apollo when prospects don't answer.

"Everything is integrated. Everything is automated."

Adopting Salesfinity allowed Meeting Secured to grow its client base and increase their headcount, a key milestone for the company.

Key results: 3x pipeline growth and 5x conversations

• 150-250+ calls per day, up from single-digit conversations with Skype

• More meetings booked with decision-makers consistently

• Faster-growing pipeline for both Meeting Secured and their clients

For Filip, the value of Salesfinity is simple and direct.

" Salesfinity is probably the best thing that has happened to me. It's the best thing since sliced bread. Anyone in sales, if your life depends on building pipeline, use Salesfinity."

Top features used

• Parallel dialing (multi-line calling)

• UK phone numbers

• Apollo integration

• Automated call + email follow-ups

• High-quality call connections