Salesfinity × Outerbounds

The company

Outerbounds is a technical B2B company selling to highly specialized buyers, including machine learning engineers, data scientists, and VP-level engineering leaders. The sales team operates in a complex environment where relevance, timing, and credibility are critical, and where cold calling must be precise to be effective.

We spoke with Zach Strack, who leads the SDR team at Outerbounds, about how Salesfinity became a core outbound channel for a growing team and helped them consistently reach real decision-makers.

The challenge

Before adopting Salesfinity, outbound calling was not a fully activated channel at Outerbounds. Zach was initially the sole SDR and relied primarily on LinkedIn and email through AmpleMarket. Dialing existed, but it was not prioritized or scaled.

“I didn’t even really prioritize dialing that much at first. I was doing mostly LinkedIn and email, and dialing was more like one-off calls to people I already had rapport with.”

The challenge was compounded by the nature of their ICP.

“Our prospects are very technical buyers. Machine learning engineers, data scientists, VP of engineering. These people don’t want to talk to you, and if you do get them on the phone, you need to know exactly what you’re saying.”

As the team grew, Zach realized outbound calling represented an untapped channel, but only if it could reliably connect reps with real humans instead of voicemail.

The solution

Salesfinity was introduced as a parallel dialer to unlock calling as a scalable channel. After evaluating multiple tools, including Orem and others, Outerbounds chose Salesfinity for both product and partnership reasons.

“We looked at a bunch of tools, and honestly, we liked working with you guys the best. We liked you as people, and that mattered.”

For a small but growing team, Salesfinity enabled structured call blitzes where reps could dial together in real time.

“We really like having call blitzes as a team. We make our dials together, we’re on the same page, same goal, booking meetings, messaging each other live while dialing. It’s really fun and really effective.”

Salesfinity also adapted to Outerbounds’ more strategic calling motion by supporting both list-based dialing and targeted outreach.

“We like doing one-off dials when we want to talk to someone very specific at a very specific point in time, and now we can do that while still being on the sales floor with the team.”

The impact

Turning on Salesfinity unlocked an entirely new outbound channel for the team.

“As soon as we got Salesfinity running, that was a whole other channel that we weren’t even touching before. Once we flipped it on, we started booking a ton of meetings.”

For Zach as a manager, the analytics layer became just as valuable as the dialing itself.

“I can see each week how many calls we made, what our connect rate is, how many conversations turned into meetings. We’re trying to be a very data-conscious company, and that information is incredibly helpful.”

Salesfinity also made it easy to revisit historical context.

“If I remember talking to someone last year, I can just search their name and see everything. All the call notes are there.”

Workflow and team execution

Salesfinity supports both individual and team-level execution, allowing reps to dial at different intensities depending on their style.

“Some reps on my team dial five at a time and are always on the phone. I usually do two because I like to know exactly who I’m talking to and have my notes ready.”

For Zach, the ability to stay hands-on as a leader matters.

“I’ll never not cold call. I do it with the team, especially on Wednesdays, Thursdays, and Fridays when the data shows that works best for our ICP.”

The platform also made international outreach more accessible.

“We do UK call blitzes from the U.S., dialing early in the morning our time. It’s been really easy to talk to people outside the country using Salesfinity.”

Why Salesfinity

What sets Salesfinity apart from Outerbounds is its ability to help reps consistently reach real humans in a landscape increasingly dominated by spam filters and call blockers.

“In 2026, being able to talk to a real human is very difficult. You need a tool that can break through the noise and actually connect you with people, and that’s where Salesfinity shines.”

The flexibility of the platform plays a major role in that.

“You can parallel dial, you can do one-off calls, you can use it however your sales motion is structured. And if there’s a feature you don’t have yet, you guys are willing to build it if it makes sense.”

Advanced features like Boss Mode further reinforce that advantage.

“Boss Mode is something I’ve never seen before. If you want to make sure you’re talking to a real, verified carrier and actually reach humans, that’s huge.”

Who it’s for

Zach sees Salesfinity as a clear choice for small and growing teams that need to move fast.

“For small teams that need to start dialing, it’s a no-brainer. Get Salesfinity, start dialing, and the rest can be history.”

Especially for technical sales motions, where relevance and timing are non-negotiable, Salesfinity enables both speed and precision.

In one sentence

“If you want to talk to real humans today, you need Salesfinity.”

Top features used

• Parallel dialing (team-based call blitzes)

• One-off targeted dialing

• Live sales floor collaboration

• Call transcripts available immediately after calls

• Advanced analytics and performance tracking

• Boss Mode for verified carrier routing

• Integrations with AmpleMarket and existing tech stack